Expressive.

Lia agarbatti has a refreshing fragrance.

This is an attempt to create awareness about the NGO and the people suffering. St. Jude not only help these patients but also provide them facilities such as shelter,food,conveyance and different activities. During my visit to TATA MEMORIAL HOSPITAL as a volunteer along with a social group I was overwhelmed with the great initiative taken by the NGO. The idea of child staying in a home away from home and being able to cure themselves. But the fact is still there were lots of people lying down outside the hospital , not being able to afford hygienic food and suffering families along with the patients. The number of NGO’S should increase so that they can accommodate many of them and not just those who are lucky ones. This will happen with the increase in financial support. Target Audience : Social ad targeting every citizen who can contribute either financially or as a volunteer. Also, creating an awareness programme for those who are not aware about such facility.

Invitation Card design

Branding and User Interface design

Typeface Inspired out of the numerical value in the Indian Currency Note. Base font study - Ek mukta